About

The Boot Campaign is a grassroots initiative started by five women from Texas known as the Boot Girls. The campaign encourages everyone to “get their boots on” providing an easy and tangible way for Americans to show appreciation for troops, cultivate awareness of the challenges they face upon return and raise funds for military programs meeting the physical and emotional needs of our heroes.

What better way to say “Thank You” to our troops than wearing a pair of boots just like theirs? Join in the growing chorus of musicians, entertainers, athletes and other celebrities and get YOUR boots on!

Why We Do This

Did you know? Nearly 50,000 US troops have been injured since 2001, over 16,000 of those injuries are catastrophic leaving these military heroes with enormous hurdles to overcome when they return home.  The average age of an injured soldier is 23.  Almost 8,000 troops have been killed in action since 2001.   If the average military family size is 4 people, then over 230,000 direct family members are affected by current-day military casualties and loss.

What We Do

We Promote Patriotism:

What is it that moves you to appreciate your freedom? Perhaps it’s hearing the National Anthem or watching a parade, maybe it’s the fly-over at your favorite sporting event. For us it’s boots! They show personal gratitude for our military. Flags and ribbons decorate houses and cars, but boots go where you go and tell the story of thankful Americans wearing their gratitude for the guardians of our freedom.
Watch the video

We Cultivate Awareness:

We believe the first step in making a difference is to understand the need and to make people aware of that need.   The Boot Campaign was developed to bridge the gap between American society and the warriors that protect her. The contrast of wearing combat boots with everyday clothes starts a conversation. When you put your boots on, people want to know what you’re up to! More often than not they also decide to join you. Before you know it, your act of wearing boots influences those around you to do the same. Our goal is to see 1.4 million Americans with their boots on thanking 1.4 million active duty military serving in 150 countries globally and stateside.

We Provide Assistance:

We believe that no single organization has ability to solve the diverse and complex issues that surround our returning heroes.  It is our mission to provide the funding needed for best programs available today for relevant issues.  Some of those programs are through the Boot Campaign’s internal initiatives, and other charity initiatives that work hand in hand with the Boot Campaign.  Proceeds from our boot sales combined with donations and corporate sponsorships help us to assist wounded military and their families with job placement, mortgage free homes, PTSD counseling, adaptive clothing and so much more.

The Boot Girls – a.k.a The Board of Directors

The Boot Girls are five hard-working professional women who spend their spare time volunteering with the Boot Campaign, which they founded in 2009. After reading the book Lone Survivor by Marcus Luttrell, they were humbled by what those in military service endure, providing them the freedom to pursue their own professional careers. Take a few minutes to become acquainted with and be inspired by these sassy, hard-working Texas women.

The Ambassadors

When someone like a celebrity or well-known business professional takes the time to invest in your good name, you can’t help but exude gratitude from the core of your being. The Boot Campaign is honored by these amazing people taking personal initiative to advance the cause of assisting wounded military through supporting the Boot Campaign. Often they do it at great personal sacrifice, going above and beyond creating long-term impact on the way.

Our Staff

Behind the success of the Boot Girls and the launch of the Boot Campaign is a small team of hardworking professionals who, on most days, make this endeavour look easy. On the other days they make it fun with their quirky unique contributions to something they love almost more than sleep and food.

Boot Campaign Network

The Boot Campaign is comprised of a strong and growing network of dedicated individuals and groups who volunteer countless hours of their time to ensure our efforts make a difference for our military communities nationwide.

Want to join this network and make a difference in the lives of wounded soldiers?  Here’s some options to consider as you get started:

  • Join our regional volunteer teams – a minimum of 50 hours volunteer service per year is required, with training provided by the Boot Campaign.
  • Be a title sponsor of one or more of our official Boot Campaign events
  • Be a monthly donor

To get started please contact myra@bootcampaign.com

Frequently Asked Questions

  • Is the Boot Campaign a 501c3?
  • Where Can I Find Current Financial Information?
    An independent audit of the Boot Campaign’s first year as a non-profit will be complete by February 2013 and posted for public review. To view current financials visit the DONATE page
  • Are you independently audited?
    Yes! We use a firm nationally known for its quality audits of non-profit charities. BRYANT and WELBORN, LLP
  • How does Boot Campaign decide what programs to support?
    Our goal is to have a holistic approach by balancing our funds to meet a variety of needs including job placement assistance, shelter, family services, counseling, children’s needs, surviving spouse assistance, etc.
  • Are Boots a Tax Deductible purchase?
    Direct cash donations and in-kind donations are tax deductible. Boots and other merchandise purchases are not tax deductible, because an EQUAL/EVEN exchange of goods for money took place. A complete explanation is available through the IRS.
  • Are boots made in America?
    We work with different manufacturers to provide an assortment of boots that meet a wide range of personal taste as well as meeting specific workforce specifications. Most of our boots are made in America, and for those that aren’t (kids boots) we continue to seek manufacturers nationwide to provide an American-made quality boot, at an affordable price.
  • What size do I order?
    Sizing differs per manufacturer and style so a sizing chart is available on each boot option in our store.
  • If my boots don’t fit can, I return them?
    Check out the Store FAQ.
  • I want to talk to someone about ordering boots
    Click here to contact us about ordering.
  • How can I get involved?
  • Can the Boot Campaign come to my event?
    We would love nothing more than to attend every event that comes our way and are honored at all the amazing invitations. But given all five of the Original Boot Girls have careers and families, traveling to every event requested is just not possible. We wish we could duplicate them, but so far that technology is not available. So think about this: the Boot Campaign is about you, and your love for your country and your appreciation for our troops! We have a team of people ready and willing to help you navigate hosting your own event, walk you through the steps and provide some marketing pieces for you. To help you get started let us know what you have in mind by completing an event form.
  • Is there a phone number for the Boot Campaign?
    Most people looking for a phone number have questions about a boot order or sizing of our boot and shirt products. That number is:  888-SHOP 413 OR 888-746-7413.  If you have other questions please contact us by sending an email to info@bootcampaign.com. Please allow 48 hours for a response.