The Boot Campaign is a national nonprofit organization dedicated to Cultivating Awareness, Promoting Patriotism, and Providing Assistance to military personnel, past and present, and their families.

Started in 2009 by five women from Texas known as the Original Boot Girls, the Boot Campaign encourages Americans to “get their BOOTS ON” as an easy and tangible way to express one’s Patriotism and Gratitude for all who serve.

Proceeds from all Boot Campaign combat boot sales, events, direct donations and corporate sponsorships fund the campaign’s five Assistance initiatives: Jobs, Housing, Wellness, Urgent Assistance, and Family Support.

As you read more about us you will see the robust lineup of musicians, entertainers, athletes and other celebrities who are lacing up combat boots with the Boot Campaign.

So what are you waiting for? Awaken the Patriot in YOU, and get YOUR boots on today!

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Why We Do This

By the numbers:

  • Nearly 50,000 US troops have been injured since 2001, over 16,000 of those injuries are catastrophic leaving these military heroes with enormous hurdles to overcome when they return home.
  • The average age of an injured soldier is 23.
  • Almost 8,000 troops have been killed in action since 2001.
  • If the average military family size is 4 people, then over 230,000 direct family members are affected by current-day military casualties and loss.

What We Do

We Cultivate Awareness:

We believe the first step in making a difference is to understand the need and to make people aware of that need. The Boot Campaign was developed to bridge the gap between American society and the warriors that protect her. The contrast of wearing combat boots with everyday clothes starts a conversation. When you put your boots on, people want to know what you’re up to! More often than not they also decide to join you. Before you know it, your act of wearing boots influences those around you to do the same.

Our goal is to see 1.4 million Americans with their BOOTS ON thanking the 1.4 million active duty military serving in 150 countries globally and stateside.

We Promote Patriotism:

What is it that moves you to appreciate your freedom? Perhaps it’s hearing the National Anthem or watching a parade, maybe it’s the fly-over at your favorite sporting event. For us it’s BOOTS! They show personal gratitude for our military. Flags and ribbons decorate houses and cars, but boots go where you go and tell the story of thankful Americans wearing their gratitude for the guardians of our freedom.

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We Provide Assistance:

We believe that no single organization has ability to solve the diverse and complex issues that surround our returning heroes. It is our mission to provide the funding needed for best programs available today for relevant issues. Proceeds from our boot sales combined with donations and corporate sponsorships fund our five Assistance initiatives: Jobs, Housing, Wellness, Urgent Assistance, and Family Support. Our Assistance initiatives are operated both in-house and with other nonprofit charity partners.

The Boot Campaign Financials

For more details – View our 2012 990 Tax Form